

This latest challenge could be more far reaching than COVID, with a greater toll on distribution and channel partners as physical product supply directly impacts their cash flow, preventing the rebound of investment that was hoped for as end users adapt to the new normal of remote working practices.Ĭhristopher Joseph Director, Distribution and Partner Program APAC

Not withstanding the obvious challenges that the unprecedented global COVID pandemic is continuing to present, with snap lockdowns, border closures and the significant increased cost of the channel doing business, we are now faced with the potential for additional industry wide disruption that “chipageddon” could bring. This initiative has lead to a 3X increase in the partners addressable market opportunities, and all this during COVID. The partner leveraged their allocated Marketing development funds to develop a vertically focused lead generation campaign where the qualified leads are given directly to the partner for follow up and execution.
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Ruckus continues to offer free technical training to our partners to empower them to offer value added services to their clients.Ī Sydney based Elite Solution provider has diversified their business portfolio to leverage the skills that they have gained in network design, implementation and support, to deliver an MSP solution to new verticals. The PartnerPRO program allows our partners to differentiate themselves through specialisation tracks, as well as progressing through the program tiers to gain access to attractive incentives and rebates as well as inclusion in the partner finder. What are the key features of your channel program? Shubh Narain, Northern Region Channel Account Manager Janine Farley, Southern Region Channel Account Manager The biggest challenge facing the channel is speed and scale to move from a Transactional Partner who co-markets, co-sells and fulfills orders to Adoption Partner such as integration, services and expanded value selling.ĬommScope continues the RUCKUS tradition of welcoming solution providers and MSP’s who have a passion for solving business problems in innovative ways and being among the first to offer their customers solutions that improve network performance, boost capacity and reduce CapEx and OpEx. Added to this 76% of technology partners are moving to a subscription model, with some of the biggest tech giants such as Microsoft, IBM, CISCO and HPE have moved or are moving to a 100% subscription-based by next year. We’ve seen more growth in the past 6 months, than in the last 10 years.

What are the challenges for the channel over the next 12 months?ĬOVID instigated a hockey-stick growth for Cloud and online marketplaces. The great thing about platforms like Citrix is that they are feature rich, flexible and scalable, so we can embrace leading edge ways of educating students and researching complex global problems.” Jordan Catling Associate Director of Client Technology The University of Sydney

